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Twitter and lead generation | The power of 140 characters


Twitter is a funny little social site. An entry can consist of only 140 characters – two or three sentences at the most. It didn’t seem like it would be all the productive, but I was curious, so I tried it out.

The idea is you have a sort of mini-mini blog updating people on what you are doing at any given moment. Entries range from what someone had for dinner, to a good movie they just saw, or posting a link to an article they’ve written.