clipped from: money.cnn.com (Fortune Magazine) -- At a time of upheaval in the media business, Walt Disney has had a string of hits the likes of which it hasn't had since, well, the early tenure of former CEO Michael Eisner in the 1980s. Three years after succeeding Eisner - and confounding skeptics in the process - CEO Bob Iger talked to Fortune's Richard Siklos about buying Pixar, pulling Disney (DIS, Fortune 500) out of a creative slump with new megafranchises like "Hannah Montana" and "High School Musical," working with Steve Jobs, and wrestling with the image of a certain mouse. Edited excerpts:
Around the time you became CEO, there was a widely held view that Disney's brand had become dated. When did this issue first hit your radar?