For most online professionals involved in any facet of online marketing, website tracking and statistics is the core bedrock of data for analysis from which to work from. However even for those who don’t live and breathe things such as clickthrough percentages, page views per visitor or referrer sources an understanding of even the most basic website statistics is imperative for those with an interest in their online business. The most basic metric commonly measured is how many visitors you have. If you don’t know how many people are coming to your website it will be impossible gauge how it is performing, growing and more importantly, how to maximise growth through it. Even answering the basic question of how many visitors a site receives however is not quite as simple as it first appears.