Fill in the form information and click the Generate URL button below. If you're new to tagging links or this is your first time using this tool, read How do I tag my links?

If your Google Analytics account has been linked to an active AdWords account, there's no need to tag your AdWords links - auto-tagging will do it for you automatically.

Step 1: Enter the URL of your website.

Website URL: *

(e.g. http://www.urchin.com/download.html)

Step 2: Fill in the fields below. Campaign Source and Campaign Medium are required values.

Campaign Source: *	(referrer: google, citysearch, newsletter4)
Campaign Medium: *	(marketing medium: cpc, banner, email)
Campaign Term:	(identify the paid keywords)
Campaign Content:	(use to differentiate ads)
Campaign Name:	(product, promo code, or slogan)

Step 3

Helpful Information

Campaign Source (utm_source)	Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google
Campaign Medium (utm_medium)	Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: utm_medium=cpc
Campaign Term (utm_term)	Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes
Campaign Content (utm_content)	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink
Campaign Name (utm_campaign)	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale