BT has confirmed just 5,000 subscribers have signed for its fledgling television service and approaching half of them are employees. BT said at the launch of BT Vision last December that it did not plan a marketing campaign for the TV service until the spring and denied that it was disappointed, saying it was "entirely in line with our expectations". BT denied that BT Vision had a low-key launch because of concerns about the reliability of the technology. They said BT deliberately gave BT Vision a "soft" launch because of fears the group would be overwhelmed by demand for the TV service.