This is Part Three of Many: Blogging as an Effective Marketing Tool
It’s like imagining being able to talk to your guests, every single day, for zero cost. And you’re copying their schedule and it doesn’t interrupt your schedule. You know, why not? That’s what blogging is all about.
Essentially it’s a contraction of weB LOG, so you take the ‘B’ and the ‘LOG’ and it’s BLOG. It’s a journal, like a diary that you put out. It’s interactive and it’s available on the internet.