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Google Doesn’t Need The Help: Lets assume you have a company website (you do have a company website, don’t you?). This website is probably on its own domain (example: yourcompany.com) By hosting your blog as a sub-domain on BlogSpot.com you’re basically depriving your primary website of any real search engine optimization. Instead, if you’re using blogspot.com, you’re kind of benefiting Google instead. Trust me, Google does not need your help to rank highly on its own search engine. Even if you don’t switch blogging platforms, please do yourself a favor and get your own “real” domain now. At least this way, if you decide to switch later, you won’t lose all the search engine optimization (SEO) that you’ve built up. See the next bullet for more details.