We vote with every purchase we make. We vote for products, we vote for businesses. We vote on beauty, on foresight, on ethics, on stewardship of the earth, on fairness, on issues of war and peace, on transparency, and on the future. We vote to sculpt the very flow of matter and energy: what sway!

Sadly, it’s tough to know just what our vote says. With information about products and companies as scattered and inconvenient as it currently is, few if any of us could claim with confidence that we always mean what we pay. But we can get there.

Grass Commons is fueled by curiosity, optimism, and passion for creative ways to cultivate personal, social, and environmental health, even in a complex and confusing economy. Shopping now feels like a bombardment — we want it to grow into a wonderful learning experience that connects citizens to the world around them, making them feel empowered by every penny’s vote.