Nearly two-thirds (64%) of business technology purchasers agree that being perceived as “green” helps their brand image, and the same percentage of affluent consumers (64%) say environmental considerations are a primary concern in their purchasing process, according to the Green TECHpulse ‘08 survey from Hansa|GCR.
Female decision-makers are more environmentally conscious than males, placing higher levels of importance on a broader range of green indicators in corporate behavior:
Slightly more than half of the companies (54%) surveyed are already buying greener IT products or services.
Most companies (88%) that have purchased green in the past 18 months say they have experienced cost-saving benefits from reduced energy usage.
One in seven companies (14%) has initiated a formal environmental sustainability plan.
More than half (58%) of businesses are making an effort to reduce printing-related waste.
clipped from: www.marketingcharts.com 