clipped from: www.emarketer.com   

Hispanic Media Spending

Online far behind in the media mix

Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
US Hispanic Advertising Spending, by Media, 2007 (millions and % of total)

The roughly 5% of US Hispanic ad spending that goes to the Web is even smaller than online's portion of overall US ad spending, which reached 7.4% in 2007.

US Online Advertising Spending As a Percent of Total Media Advertising Spending, 2006-2012

Hispanic consumers are an increasingly attractive target for advertisers. US Hispanics are predicted to spend $1.2 trillion in 2012, according to the Selig Center for Economic Growth at the University of Georgia's Terry College of Business.