I was searching the web for something inconspicuous as the “iWrap” and I came upon some interesting results. While browsing the results and then switching back to the search results page, I realized that the first page had at least three results that were either related to WordPress or were on a WordPress blog. I repeated the search for completely inane search terms and had at least one result show up on every search I performed from a blog that used WordPress as the blogging tool.