Here are some realities of the media world of 2009 that old-school advertising and PR would be well served to note:
You can't expect your messaging to stay contained within your target demographic.
ou can't put the toothpaste back in the tube.
Hiding and praying it will go away rarely works.
Craft your message with the knowledge that it will likely go where you didn't intend it to go.
Don't humiliate yourself by begging (or worse, demanding) bloggers to go back and censor your screw-up.
Have your mea culpa machine ready to roll. If you offend with your communications, keep communicating
Listen to those criticizing you
Figure out what you are sorry for
Connect with your detractors personally
Connect publicly with your detractors' negative coverage of you.
Maintain the relationships going forward.
clipped from: adage.com 