Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring.

by Helen Leggatt

International word-of-mouth (WOM) network BzzAgent is teaming up with text analytics software company Attensity to provide what they describe as “unrivaled insights” into conversations about brands.

“We’ve been sitting on a proverbial gold mine filled with more than a million reported conversations,” said BzzAgent’s founder and CEO, Dave Balter. “Attensity’s solution will allow our clients to reap the fullest benefits of marketing’s most precious resource: consumer opinions.”

Each month, BzzAgent’s volunteers submit around 100,000 reports. Attensity’s text analytics technology will analyze the data contained within these reports to identify “facts, sentiment, opinions, requests, trends, and trouble spots".