Maintaining Multiple Personas Online

A new site lets users create profiles for the different sides of their personality.

Facing the online world: Moli, a recently launched social-networking site, allows users to make profiles to represent different aspects of their personality. In the image above, a Roman coin depicts Janus, the Roman god of gates and doors, whose two faces, pointed in opposite directions, represent the transition between two times or places.
Credit: Kunsthistorisches Museum, Wien

Now Moli, a recently launched social-networking site, aims to win over concerned users. President and COO Judy Balint says that the site is intended for a more mature audience than the teenagers targeted by many social-networking websites. Directed at users who are trying to balance personal and professional networks, Moli offers multiple profiles--with different privacy settings--within one account.