I believe that FriendFeed is directly contributing to this idea that it is not the publication, the article, nor the site we should be focused on, but instead, it is all about the creator. It encourages conversation on a personal level, and it really gets you in tune with the author.

Nowadays, if I want to learn about Windows, I go to Paul Thurrott. If I’m feeling the Apple, I’ll visit John Gruber. If I want tech journalism, I’ll read some Saul Hansell. If I want to get my game on, I’ll talk to Chris Kohler. If I want to learn photography techniques, I’ll admire Thomas Hawk. And, finally, if blogging has been complicated, Darren Rowse has my cure. The list just goes on and on.