1. INFORMATION

Design in this discipline is a tool, not a goal.

2. ORGANIZING INFORMATION

3. COLOR

Clear tones for the less important, dark for those elements on which we want to focus teh attention.

4. CLEAN AND CLEAR

5. SHOW DON’T TELL

6. COMPARE AND MEASURE

Comparations, measurementa and actual scales make information easy to understand in many cases.

7. DON'T BREAK SCALES

If we have to do it, include a locator of the actual scale.

8. DOCUMENTATION

9. WRITERS ARE ALLIES

10. KEEP LEARNING