You read countless articles and heard the advice from the “experts” and you realized that you are leaving money on the table by not having a opt-in list. So you finally decide to up that popup window and squeeze page on your website. Then it happens, you thought you knew everything there was to know about email marketing and you followed the advice others gave you, just to find out that you are not making a profit.
You have worked your list and did everything possible to offer great value to your readers to get them to buy. After several months go by you realize when you see your stats and sales, you are actually loosing money.