clipped from: www.bestshoparena.com What is a Lens?
A lens can be your view of a selected topic that matters to you.
It's an easily built single page that you can link to blogs, favorite links, RSS feeds, Flickr photos, Google maps, your eBay auctions, CafePress designs, Amazon books or music, and much more!
Why should I build a lens?
Share your expertise.
Increase your exposure and profile.
Direct traffic to your site.
Make money from your Squidoo Lens.
So, if you have a website, blog, charity etc, start a lense right now, it's absolutley free.