We discovered that the digital world offers a wealth of opportunity for young children to play and learn. But even in this small sample of 10 families we found–too easily, in several circumstances–repeated examples of attempts to manipulate children for the sake of commerce.
The entire study, “Like Taking Candy from a Baby: How Young Children Interact with Online Environments” (pdf) is available for download. And, you can see excerpts from the video journals on YouTube.
The bottom line: