In 1973, Herman Chernoff introduced a visualization technique to
illustrate trends in multidimensional data. His Chernoff Faces
were especially effective because they related the data to facial
features, something which we are used to differentiating between.
Different data dimensions were mapped to different facial features, for
example the face width, the level of the ears, the radius of the ears, the
length or curvature of the mouth, the length of the nose, etc.
Here, the faces are described by 10 facial characteristic parameters: 1. head eccentricity, 2. eye eccentricity, 3. pupil size, 4. eyebrow slant, 5. nose size, 6. mouth shape, 7. eye spacing, 8. eye size, 9. mouth length, and
10. degree of mouth opening. Each parameter is represented by a number between 0 and 1.
Herman Chernoff, "The use of faces to
represent points in k-dimensional space graphically," J.
Am. Stat. Assoc., v68, 361-368 (1973).
The power of Chernoff face is its high condensation of data