My least favorite ad of the entire show (it still won a Gold, though only for its cinematography) was a Louis Vuitton spot titled "A Journey." It's an aimless, endless wank: We see beautiful, expensively produced images of someone playing cello on an empty mountaintop, of a naked woman staring out a window at a nighttime cityscape, of a man painting watercolors by the side of a dusty, desolate road. The theme seems to be the wonder of travel, but let me tell you this right now: If I encounter you in some soul-stirring, far-off locale and you're carrying one of those Louis Vuitton bags with the in-your-face logos splattered all over it (polluting my pure experience of the moment with your perverted display of ostentatious "luxury"), well ... I may be forced on principle to kick you in the shins.