Redmond (WA) – I still doubt that Bing will be enough for Microsoft to attack Google’s dominating role in the search market, but if we believe data published by Comscore then it seems that Bing has increased Microsoft search market share and, more importantly, it was able to hold on to those gains in the first week after launch.
Bing is off to a good start,
according to Comscore, improving Microsoft’s search market share by 1.7 points to 15.5% in the week following Bing’s launch. The advertising revenue-relevant share of search results pages also increased by 2.0% to 11.1% in the same time frame.
“These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an immediate term improvement to Microsoft’s position in the search market,”
clipped from: www.tgdaily.com