
It's pretty common to experience a situation where, after long hours of trying to solve a migrane inducing problem, we give up, take a break, only to come back and solve the problem within moments. This appears to be a somewhat commonplace situation. However, the science behind it is much more complex.
"Conscious thought is better at making linear, analytic decisions, but unconscious thought is especially effective at solving complex problems," said Adam Galinsky of the Kellogg School of Management. "Unconscious activation may provide inspirational sparks underlying the 'Aha!' moment that eventually leads to important discoveries."
Unconscious thought results in creative problem-solving in a two step process, according to a study Galinsky and Chen-Bo Zhong from the University of Toronto and Ap Dijkstererhuis of Radboud University Nijmegen.