Hindus have asked Burger King Corporation to publicly apologize and immediately withdraw a poster seen in Spain, which shows Hindu goddess Lakshmi promoting a meat sandwich, which they termed repugnant.
Acclaimed Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that it was highly disturbing to see goddess Lakshmi, who is highly revered in Hinduism, modeling for a meat sandwich as shown. Lakshmi was meant to be worshipped in temples or home shrines and not for pushing meat sandwiches in the streets for mercantile greed of a global corporation.
Hinduism promoted strict vegetarianism insisting on ahimsa (not harming living creatures) and non-killing, and renouncing animal slaughter and meat eating.
Zed argued that there was extensive protection of life in Hinduism and ahimsa was a command. It was a clear denigration showing a Hindu goddess patronizing a meat sandwich.
Lakshmi is the goddess of good fortune and beauty in Hinduism and is also known as ‘world-mother’.