What is 'New Media'?

Companies that broadcast programs or that publish newspapers or magazines are having problems understanding and adapting to why and how one billion consumers are now using Internet-based technologies to receive news, information, and entertainment.

A newspaper isn't a medium, nor are newspapers media. Magazines aren't media nor is a magazine a medium. Television isn't a medium nor is radio nor are radio or television stations media. A website isn't a medium nor is the Internet media.