One frustrating aspect of the Radiohead pay-what-you-want experiment is the lack of definitive numbers — yet. ComScore says this, Radiohead says that, the record industry says this, the artists say that.
The Radiohead experiment is now old news, but that doesn’t mean others will not attempt their own experiments. Following in the footsteps of Radiohead, Steve Hofstetter, an up and coming comedian with a strong Internet following among high school and college-age kids, has released his latest album “The Dark Side of the Room” on his Website. He’s believed to be the first comedian to take a pay-what-you-want approach.
He currently is averaging about $6 an album, including freeloaders. That’s more than triple what his royalty would be if this we released by a label.