clipped from: www.emarketer.com   

When Do You Check Your E-Mail?


Internet users in the US check their personal e-mail throughout the day, including at work.

Nearly one-quarter of Internet users surveyed in June 2008 for an AOL-sponsored survey by Beta Research Corporation said they were most likely to check their e-mail upon waking. But more than one-third said they checked throughout the day, and the rest of respondents said they checked at various times, including throughout the night.


Most Likely Time of Day that E-Mail Accounts Are Checked at Home by US Internet Users, June 2008 (% of respondents)

More than seven out of 10 employed respondents also said they checked their personal e-mail at work—and nearly one-third said they did so more than three times a day.


Nearly 70% of respondents said they had multiple e-mail accounts.


It is no secret that a lot of what arrives in users' inboxes is spam, but much is legitimate marketing. More than three-quarters of online marketers in the US surveyed by the Direct Marketing Association in June 2008 said they used e-mail more than they did three years ago.


Online Marketing Tactics Used More Now vs. Three Years Ago According to US Online Marketers, 2008 (% of respondents)