clipped from: www.nielsen.com   
Flying Fingers:
Text-messaging overtakes monthly phone calls
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CI SUMMARY: More than three-quarters (77%) of wireless subscriber lines in the U.S. subscribe to or purchase text-message capability. Surpassing the number of monthly phone calls made in a month, text-messaging has become a new mainstream vehicle to market everything: TV shows, cars, soda, deodorant and dozens of other goods and services. An understanding of the “texters” and how they use short-code marketing is critically important to ensure ongoing growth and effectiveness.

Short-code marketing is not just for kids and teens...

Short codes are changing the way viewers engage with traditional media...

16% of texters in the U.S. see some form of text-message advertising...