Got an idea that could kick your career into overdrive? You'll need support to make it happen-from your own boss, a financial backer, or even a decision-maker at another company. Here's how to sell your idea to the people who can turn it into reality.
Confirm That You and Your Idea Are a Credible Match
Selling ideas is not like selling products. With a product, customers can see what they're buying. With an idea, there's nothing to see except you, so unless you're a plausible source, nobody's going to buy.
Hot Tip
Three Questions Idea-Buyers Ask Themselves
- Is this person competent, based upon past performance?
- Is this person speaking with candor or handing me some BS?
- Does this person care more about the idea than about me and my issues?
Source: Neil Rackham, author of "Spin Selling"
clipped from: www.bnet.com