And so it went Friday morning when WLS radio host Erich "Mancow" Muller decided to subject himself to the controversial practice of waterboarding live on his show.
Mancow decided to tackle the divisive issue head on -- actually it was head down, while restrained and reclining.
"I want to find out if it's torture," Mancow told his listeners Friday morning, adding that he hoped his on-air test would help prove that waterboarding did not, in fact, constitute torture.
Turns out the stunt wasn't so funny. Witnesses said Muller thrashed on the table, and even instantly threw the toy cow he was holding as his emergency tool to signify when he wanted the experiment to stop. He only lasted 6 or 7 seconds.