At the Next Web conference in Amsterdam over the weekend, Tapan Bhat, the Yahoo! vice president of Front Doors, told attendees that search would not dominate the web in the future. "The future of the web is about personalization. Where search was dominant, now the web is about 'me.' It's about weaving the web together in a way that is smart and personalized for the user," he said.

Both Google and Yahoo! are hoping to take data about user behavior aggregated from across their properties (think: search history, del.icio.us bookmarks, Flickr photos, Upcoming events, Answers questions, etc.) in order to learn more about what each user wants. The ultimate goal is to deliver a more personalized experience to the user.