Karl Lagerfeld is throwing an equal-opportunity bash with the launch of his fragrance trio, Kapsule. The unisex scents, in bottles inspired by the designer's love of geometry, will be launched at the end of October in France and will hit Germany, travel retail and the U.S. in November. Industry sources estimate Kapsule will generate $48 million in retail sales globally in its first seven months on counter.
The advertising visual for Kapsule, which comes primarily as a single page, features Lagerfeld (who took the photograph) and his new fragrances.
"They wanted me in it; I never proposed myself," said Lagerfeld of the Coty executives.
"He asked for two pieces of frosted glass because that is like the ambience in his new apartment. I like the photograph because it expresses the concept. It's a nod to the fashion world,
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