Oddly, in this era of luridly factitious memoirs, Price's comes with unimpeachable credentials. She first came to public attention in 2006 as "AJ," the pseudonymous subject of a paper in the journal Neurocase entitled "A Case of Unusual Autobiographical Remembering." The lead author, James L. McGaugh, a professor of neurobiology at the University of California, Irvine, spent five years bombarding Price with psychological, neurological and physiological tests to investigate what was going on inside her otherwise quite ordinary mind. He coined a new term for her condition, "hyperthymestic syndrome." It means "overdeveloped memory," but of a very particular kind. Price has no special aptitude for memorizing lists of words or numbers, or for facts or stories or languages. She was an average student. What Price does remember—obsessively, uncontrollably and with remarkable accuracy—is stuff that happened to her.