• I got to sit on a Viral Marketing panel with the guy who directed Clerks and Chasing Amy (oh wait, sorry, that was Kevin Smith, not Chris Heuer)

• I learned how to pronounce Kami Watson Huyse’s name. It’s “Wat-Son.” So simple!

• Phil Gomes wore a tie. More significantly, it wasn’t a clip-on.

• There were lots of monologues about the importance of conversations.

• Being “engaged” is also very important. Unfortunately I’m already married, which interestingly also kills conversations (at least the kinds of conversations I can win.)