Is it in black type at a normal size?
Is there anyone copied on this email who could be left off the list?
Are there any :-) or other emoticons involved? (If so, reconsider).
Am I forwarding something about religion (mine or someone else's)? (If so, delete).
Am I forwarding something about a virus or worldwide charity effort or other potential hoax? (If so, visit snopes and check to see if it's 'actually true).
Did I hit 'reply all'? If so, am I glad I did? Does every person on the list need to see it?
Am I quoting back the original text in a helpful way? (Sending an email that says, in its entirety, "yes," is not helpful).
If this email is to someone like Seth, did I check to make sure I know the difference between its and it's? Just wondering.
Are there any little animated creatures in the footer of this email? Adorable kittens? Endangered species of any kind?
If I had to pay 42 cents to send this email, would I?
clipped from: sethgodin.typepad.com