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9 tips for dealing with social media enemies

Article Highlights:


  • There are no hard and fast rules to deal with social media foes

  • Know what's being said about your brand before it's too late

  • Develop a crisis plan and have it ready to go
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    1. There are no rules
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    2. Have an established presence
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    3. Have a plan in place and ready to go
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    4. Know when to respond and when not to
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    5. Timing is critical
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    6. Be transparent and honest
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    7. Be authentic and consistent
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    8. Do NOT overreact or get personal
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    9. Recognize the opportunity