clipped from: www.sitepoint.com Bing uses different indexing algorithms and a redesigned SERP, which don’t always deliver the most relevant results, but do perform satisfactory in the fields most targeted by Microsoft: health, local, travel and shopping. These are the fields with the highest potential for revenue for both publishers and search engines (while they offer the search functionality for free for the general users, all search engines monetize through ads and the four industries above are the best paying ones).