Women's Happiness Recession Proof

Women are better suited to cope with recession than men because they are more focused on friendships and relationships whereas men are more likely to equate money with happiness, a survey by Nielsen Consumer Research has found.

"Because they are happier with non-economic factors, women's happiness is more recession-proof, which might explain why women around the world are happier in general than men are,"

Globally, women were also happier with their sex lives, and scored higher on predictions of their happiness in the next six months. Men were generally happier with their spouses and their physical health.

According to the Nielsen survey, there are three main drivers of happiness globally: personal financial situation, mental health and job/career. Being satisfied with your partner is also important

many of the world's poorer and emerging countries outranked their richer counterparts for happiness and satisfaction levels in most aspects of their lives.