Ever wonder why the traffic to your blog is so terrible? I too am concerned about increasing my readership, so I decided to gather some information to help me decipher why my traffic sucks.

What I found wasn’t encouraging.

Consider the following facts:

Only 16%of the world’s population (1 billion people) have internet access.

16% of the world’s population is illiterate, which leaves only 840 million readers.

Of that, only 20% of the world’s population speaks English, leaving 168 million readers.

Only 30% of internet users read blogs, leaving 50 million readers.

50 million people, sounds like a lot right? Wrong!

That’s pretty simple math, 50 million blogs for 50 million readers.

Therefore, with an average of only 1 reader per blog, then who’s reading your blog?

That’s right, just you. Depressing, ain’t it?